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Want additional sports & entertainment marketing units? Check out our Sports & Entertainment Marketing Full-Year Course, where this unit plan is included!
 
· Unit can be taught in the classroom or online
· Google, Windows, & Mac-friendly!
· All documents are editable to meet your classroom needs.
· Meets State & National Standards, and ISTE Standards
 
This unit plan covers the sports and entertainment marketing and promotion plans for grades 7-12. The unit has students discover the importance and elements used in developing a sports and entertainment marketing promotion. Students will identify the roles and goals of promotions and the promotional mix's components, understand how the components are integrated to form a promotional campaign and discover the importance and elements used in developing a sports/entertainment marketing plan. Students will also determine the components of a sports/entertainment marketing plan.
 
Students will be able to:
Define promotion and discuss its role.
Identify goals of promotion.
Identify and explain the components of a conventional marketing plan.
Explain the role and identify how promotional plans and events are integrated into a sports/entertainment marketing plan.
Plan Develop a sports/entertainment marketing plan for a sports/entertainment property or event. 
Develop a promotion plan for a sports/entertainment property or event.
 
This unit is infused with technology, real-world application and is designed to be engaging and rigorous. It is the perfect unit for any business class.
 
This unit plan is conducted through lectures, engaging activities, group-paced instruction, and discussion. Assignments range from a mix of daily assignments, time, projects graded on effort/attempt, unit tests, and a project graded on overall appearance and completion of given requirements.
 
Included:
Unit Plan with Daily Instructions
PowerPoint with stopping points to deepen students' knowledge of the content
Student Graphic Organizer & Answer Key
Marketing Plan Kickstarter Review Activity
The Sports & Entertainment Marketing Plan 6-Part Project with Rubric
The Sports & Entertainment Promotion Plan 5-Part Booth Project with Rubric
Unit Quizlet Review Game
Unit Test & Answer Key
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