Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
 
Turn your classroom into a creative studio! In this hands-on project, students bring marketing theory to life by producing a 1–3 minute commercial that walks through the five stages of the consumer buying decision process—from identifying a need to evaluating the purchase afterward.
 
Students can work solo or in pairs as they plan, storyboard, script, film, and edit a video demonstrating how marketing influences consumer behavior at each stage. This real-world, open-ended learning experience boosts collaboration, creativity, and content mastery.
 
What’s Included:
Step-by-step student project guide
Storyboard and scriptwriting instructions
Beginner-friendly video editing suggestions
Rubric for easy grading
Teacher instructions with a 4-day project timeline
 
Skills Students Will Practice:
Understanding and applying the five stages of consumer behavior
Marketing strategy and audience targeting
Storyboarding, scripting, and video editing
Collaboration, communication, and creativity
Public speaking and presentation reflection
 
Project Stages Covered:
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post-Purchase Evaluation
 
Why Teachers Love It:
Engages all learning styles—visual, auditory, and kinesthetic
Tech-integrated, great for in-person or blended learning
Easily adaptable and aligned with NBEA Marketing Standards
Includes everything from brainstorming to final grading!
 
Perfect for:
Marketing, Business, CTE, Entrepreneurship, Digital Media, and Intro to Marketing courses.
Let your students think like marketers and create like pros—with a project they’ll be proud to share.