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This project is included in the Digital Marketing Introduction Unit Plan
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
The Project can be taught in the classroom or online.
Project Details:
Traditional marketing is wonderful and helps businesses grow. With the internet changing daily businesses are adding digital marketing to their strategies for reaching consumers.
In this project, students will be researching a business of their choice, and how they switched from traditional marketing to digital. Students will look into businesses' backgrounds, consumers, products, marketing strategies, and growth while working on this project. Once you decided what business you will be researching, students must follow the directions below to complete their research project. Students are also required to create a presentation and present it to the class. This project is infused with technology and real-world application and is designed to be engaging and rigorous.
Included:
Detailed Project Instruction Sheet
Teacher Rubric
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